HubSpot Rebuild and UX
The Challenge
HubSpot's internal event directory experienced unclear UX and friction in the registration flow. The team needed rapid development and support to identify and fix conversion bottlenecks before upcoming campaigns.
The Solution
Partnered with creative and dev teams to pinpoint friction points and implement UX improvements. Refactored and added event filtering, sorting, and improved navigation.
The Outcome
Delivered an improved event page experience that increased clarity of available revenue generating events and call to actions.
Before
After
Filtering system to improve event visibility
Card and modal system to reduce the amount of clicks to view all available event sessions from the same page rather than endless pagination or being redirected off page
Rebuilt landing page as a modular HubSpot CMS template, enabling content editors to self-serve updates to rapidly changing event content without developer dependency (reducing developer overhead and empowering marketing teams to move at the speed of campaign deadlines).
