HubSpot

The Challenge

HubSpot's internal event directory experienced unclear UX and friction in the registration flow. The team needed rapid development and support to identify and fix conversion bottlenecks before upcoming campaigns.

The Solution

Partnered with creative and dev teams to pinpoint friction points and implement UX improvements. Refactored and added event filtering, sorting, and improved navigation.

The Outcome

Delivered an improved event page experience that increased clarity of available revenue generating events and call to actions.

Before

After

Not launched yet!